CMEC corporate identity consists of three elements, "CMEC", "gear", "in."
"CMEC" is simplified from the English full name of the company. It implies that CMEC is an enterprise engaging in international engineering contracting and trade services. Its letters are red in color and the four letters are slightly tilted. It is a strong and powerful glyph for side-view stereoscopic effect CMEC robust, rich heritage of corporate image;
"Gear" reflects the business characteristics of CMEC machinery industry. Its concentric shape symbolizes the concerted efforts of employees, creating a brilliant corporate culture and values of harmony with the country, society and partners.
The artistic font "中" in the graphic clearly shows the enterprise's Chinese identity. The three elements are harmoniously integrated and vividly convey the value orientation and spiritual connotation of CMEC.
Silk Road International Cooperation Park logo consists of four elements, "SRIP", "gear", "in", "Earth".
"SRIP" is simplified from the full English name of Silk Road International Cooperation Park and implies the positioning of the international integrated supply chain service platform in the park. The letter color adopts Chinese red, the letters are slightly tilted, the font is strong and powerful, which shows the steady and strength of the park as a platform for investment by central enterprises;
The elements of "gear" and "middle" are born out of the CMEC corporate logo, which reflects that the park is a member of the CMEC family. At the same time, "Zhong" also expresses the role and status of the park and Yinchuan as a supply chain service provider centered along the Belt and Road.
Elements of "Earth" reflect the vision of the countries along the Belt and Road linking the countries along the park and their mission;
"Gear", "Medium" and "Earth" with a gold foil, meaning the company to create value for customers, customers and work together to create brilliant culture and philosophy.